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The xigzag blog

Build it, sell it, get found.

Practical, honest guides on getting a real business online — and ranking once it's there.

SEOJun 2, 20267 min read

How to get your business cited by ChatGPT, Perplexity and Google AI

AI search now answers a large share of questions without a click. Getting cited isn't luck — it's structured data, clear answers and a resolvable business identity. Here's what works in 2026.

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GuidesMay 28, 20266 min read

What an AI website builder actually does (and what to look for in 2026)

Not every 'AI website builder' means the same thing. Here's how a sentence becomes a finished, sellable business — and the questions worth asking before you pick one.

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CommerceMay 14, 20265 min read

How to open an online store that doesn't take a cut of your sales

Most store builders charge a fee on every transaction on top of the card fee. Here's how to keep 100% of your sales by connecting your own payment account.

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SEOApr 30, 20267 min read

Selling in more than one language — without wrecking your SEO

A multilingual site only ranks if search engines can find the right language version of each page. Here's how hreflang, translated metadata and a clean URL strategy fit together.

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SEOApr 16, 20266 min read

The SEO basics every new website needs — and how to stop doing them by hand

Titles, descriptions, a sitemap, structured data, fast pages, alt text. The unglamorous list that decides whether you get found — and why it should be automatic.

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